My Mexico City Kitchen_Page_187_Image_00

HISPANIC HERITAGE MONTH

Discover Mexico: 

regional recipes taught by world class chefs

BROUGHT TO YOU BY TEQUILA HERRADURA

EVENTS RECAP

ENGAGEMENT

TOTAL RSVPs: 60

WAITING LIST: 49

TOTAL ATTENDEES: 53

GUESTS ENGAGED: 104

INGREDIENTS KITS: 29

GUESTS ENGAGED WITH KIT: 58

RAISED FOR CHARITY: $460

 

AUDIENCE INFO

AVG AGE OF RSVPs: 38

AVG AGE OF PARTICIPANTS: 33

MALE/ FEMALE: 25/75

LA COUNTY: 38

BAJA CALIFORNIA: 5

BAY AREA: 4

LONG BEACH: 1

NYC: 1

MEXICO: 5

ORANGE COUNTY: 1

ARIZONA: 1

BALTIMORE: 1

 

SOCIAL MEDIA ENGAGEMENT

USER ACTIVITY

REACH: 828

IMPRESSIONS: 10,623

ACCT. ACTIVITY: 674

 

DEMOGRAPHICS

FEMALE/MALE: 71:29

AGE RANGE:

  • 25-34: 46%

  • 35-44: 30%

  • 45-54: 10%

TOP LOCATIONS:

  • LA

  • TIJUANA

  • SAN DIEGO

  • NEW YORK 

 

NEWSLETTER STATS

CAMPAIGN #1

DELIVERED: 3948

OPEN RATE: 19%

MEDIA

San Diego Pacific

September 16, 2020

 

WEEK 1: RECAP

WEEK 2: RECAP

ENGAGEMENT

TOTAL RSVPs: 42

WAITING LIST: 14

TOTAL ATTENDEES: 35

GUESTS ENGAGED: 75

INGREDIENTS KITS: 25

GUESTS ENGAGED WITH KIT: 50

RAISED FOR CHARITY: $280

 

AUDIENCE INFO

AVG AGE OF RSVPs: 37

AVG AGE OF PARTICIPANTS: 31

MALE/ FEMALE: 25/75

LA COUNTY: 32

ORANGE COUNTY: 6

COLORADO: 1

BAY AREA: 1

NYC: 1

LOUISVILLE, KY: 1

 

SOCIAL MEDIA ENGAGEMENT

USER ACTIVITY

REACH: 690

CONTENT INTERACTIONS: 210

IMPRESSIONS: 6,811

ACCT. ACTIVITY: 432

 

DEMOGRAPHICS

FEMALE/MALE: 71:29

AGE RANGE:

  • 18-24: 6.3%

  • 24-34: 45%

  • 35-44: 30%

  • 45-54: 11%

  • 55-64: 5.8%

TOP LOCATIONS:

  • LA

  • TIJUANA

  • SAN DIEGO

  • NEW YORK 

NEWSLETTER STATS

CAMPAIGN #2

DELIVERED: 1472

OPEN RATE: 39%

MEDIA

LAist 

September 23, 2020

 

 

WEEK 3: RECAP

ENGAGEMENT

TOTAL RSVPs: 81

TOTAL ATTENDEES: 53

GUESTS ENGAGED: 106

INGREDIENTS KITS: 25

GUESTS ENGAGED WITH KIT: 50

RAISED FOR CHARITY: $790

 

AUDIENCE INFO

AVG AGE OF RSVPs: 38 

MALE/ FEMALE: 25/75

LA COUNTY: 48

ORANGE COUNTY: 3

SAN DIEGO: 8

NYC: 5

LOUISVILLE, KY: 2

MEXICO: 6

 

SOCIAL MEDIA ENGAGEMENT

USER ACTIVITY

REACH: 690

CONTENT INTERACTIONS: 210

IMPRESSIONS: 6,811

ACCT. ACTIVITY: 432

 

DEMOGRAPHICS

FEMALE/MALE: 71:29

AGE RANGE:

  • 18-24: 6.3%

  • 24-34: 45%

  • 35-44: 30%

  • 45-54: 11%

  • 55-64: 5.8%

TOP LOCATIONS:

  • LA

  • TIJUANA

  • SAN DIEGO

  • NEW YORK 

NEWSLETTER STATS

CAMPAIGN #3

DELIVERED: 3342

OPEN RATE: 16%