Why is Veganuary becoming so popular?

Every January, millions of people around the world take part in Veganuary, the global challenge that encourages trying a fully plant-based diet for 31 days. What started in the UK in 2014 has now become an international movement, and its popularity is growing fast across Europe, the United States, and beyond. But what exactly is Veganuary, and why are so many people giving it a try?

What is Veganuary?

Veganuary is a campaign that invites people to eat vegan for the month of January. This means avoiding all animal products, including meat, fish, dairy, eggs, and honey, and focusing instead on fruits, vegetables, grains, legumes, nuts, and seeds. The goal is not only to promote a healthier lifestyle, but also to raise awareness about animal welfare and environmental sustainability.

Why January?

January is a month for fresh starts. After the indulgence of holiday feasts, people often feel a stronger urge for lightness, balance, and positive change.

There are three main reasons people choose to participate in Veganuary:

• Health: many join to reset their eating habits after the holidays, improve digestion, reduce cholesterol, or feel more energetic.

• Environment: a plant-based diet has a lower carbon footprint and uses fewer natural resources than an animal-based one.

• Animals: for some, Veganuary is a way to explore a more compassionate lifestyle and reduce animal suffering.

Today, following Veganuary is easier than ever. Supermarkets, restaurants, and cafés now offer a wide range of plant-based options, from burgers and pizzas to desserts and milk alternatives. Traditional dishes can also be easily adapted using vegetables, legumes, and plant-based proteins. A well-planned vegan diet can provide all essential nutrients, including protein, iron, and calcium. It’s important to include a variety of foods such as beans, lentils, tofu, whole grains, and leafy greens. Many people discover new ingredients and recipes during Veganuary, making their diet more diverse and balanced.

Veganuary: 31 days of meaningful change

Veganuary is not a strict or punitive challenge, there are no failures and no need for guilt. Even gradually reducing animal products is already an important step. Many people, once the month is over, choose to continue on this path in a more conscious and flexible way, incorporating new eating habits into their daily routine. In a time when health, sustainability, and well-being are more important than ever, Veganuary offers a concrete opportunity to try a simple yet meaningful change. Thirty-one days may seem short, but they are often enough to open the door to lasting new habits.